Comparison of 3 Best Free Tag Managers: Google Tag Manager, Qubit Open Tag, and DC Storm Tag Manager

(Scores are updated on 27th November 2013)

Hello everyone, in my previous posts I reported about the Tag Management Usage among Top Retailers on Internet. For an enterprise level customer, there are outstanding premium TMS tools like Tealium, Ensighten, Bright Tag and others but for small tier customers who does not want to spend a lot of money on TMS solution, fortunately there are good TMS tools which provide a good service for free of cost.

The buzz around Google Tag Manager clouded some brilliant TMS tools which provide Free tier in the market. During a conversation on Web Analytics Yahoo group I came to know about those Tag Management tools which are freely available as Google Tag Manager and have lot of other features. Those two important tools are DC Storm Tag Manager and Qubit Open Tag. Both provide Free tier along with an option for Premium upgrade.

In this post, I would like to compare all these three TMS tools and analyze which of them is best. Of course, the choice of tool depends upon your requirement but I will do a functional analysis of all the tools. The following analysis is based up on purely my experience with the tools, this might vary with your experiences.

A report on Tag Management System in Top 100 Internet Retailers

In the previous post, I have talked about the basics of Tag Management System, so most of you would be interested to know about how the Market is receiving TMS solution and how effectively are they using the solution. Fortunately, Lima Consulting Group and well know Tag audit firm (I will talk about Tag Audit Tools in future) Observe Point did a research on Top 100 Retail companies on Internet and about the Web Analytics solutions they are following and came up with a very good report which gives you a snapshot of the Industry's awareness on the TMS tools.

I would like to present you the highlights of the report. These highlights will answer most of the questions you will be having on the present industry's maturity levels in web analytics.

Understanding the Basics of Tag Management System

If you meet someone from the Web Analytics industry or if you are keeping yourself updated about the industry, you will be hearing a lot about Tag Management System (TMS for short) these days. So what exactly TMS mean? Let us take a dive into this subject matter and understand the different questions.

What is Web Analytics?
If you are a beginner and new to Web Analytics, Web Analytics is nothing but a method of studying the online traffic, visitor behavior and coming up with an actionable insight which will be useful in decision making. So, to study the online traffic we use different tools which collect the data from websites and showcase in a nice Interface with various features. Some of the examples for such tools are Google Analytics, Adobe SiteCatalyst, IBM CoreMetrics, WebTrends, Piwik and others. Most of these tools use JavaScript tags placed on the website to collect data. We have other kind of tools which perform log analysis. To know more about the history of Web Analytics, I would suggest you to read the Wiki of Web Analytics.

Let's continue with our understanding of Tag Management System.

How I got a job because of Social Media?

Hello everyone, I am Ram Manohar Bokkisa, presently working as a Web Analyst in a MNC. I have been working there since August 2011. Let me tell you the story, how exactly I ended up here.

Schooling and Noob Blogger:
I did my schooling and +2 in Hyderabad. Then I wrote JEE and joined Civil Engineering Dual Degree course at IIT Madras in 2006, Chennai. I was not much interested in the course from the beginning.