Comparison of 3 Best Free Tag Managers: Google Tag Manager, Qubit Open Tag, and DC Storm Tag Manager

(Scores are updated on 27th November 2013)

Hello everyone, in my previous posts I reported about the Tag Management Usage among Top Retailers on Internet. For an enterprise level customer, there are outstanding premium TMS tools like Tealium, Ensighten, Bright Tag and others but for small tier customers who does not want to spend a lot of money on TMS solution, fortunately there are good TMS tools which provide a good service for free of cost.

The buzz around Google Tag Manager clouded some brilliant TMS tools which provide Free tier in the market. During a conversation on Web Analytics Yahoo group I came to know about those Tag Management tools which are freely available as Google Tag Manager and have lot of other features. Those two important tools are DC Storm Tag Manager and Qubit Open Tag. Both provide Free tier along with an option for Premium upgrade.

In this post, I would like to compare all these three TMS tools and analyze which of them is best. Of course, the choice of tool depends upon your requirement but I will do a functional analysis of all the tools. The following analysis is based up on purely my experience with the tools, this might vary with your experiences.