How Tealium is different from other Tag Management tools?

The present buzz in Web Analytics industry is Tag Management (Don't know why? Read the basics of Tag Management System). Recently I compared three free tag management tools, Google Tag Manager, Qubit Open Tag and DC Storm Tag Manager. All of the above tools are either free or free up to certain extent depending upon the number of page views the tags has been served. But there are separate set of Premium tools such as Ensighten, Bright Tag, Tealium and others which are being used by most of the Enterprise Clients. All these premium tools have been present in the market for quiet a good bit of time and each of them is trying to become the market leader with their features.

Fortunately I have had a chance to work with Tealium. I would like to specially write about Tealium because of it's awesome features which make it a special tool in the market.

So what makes Tealium unique and different from other Tag Management tools in the market? Let's take a dive in to the various features and how they affect your implementation capability. Before reading further I just wanted to convey that all the opinions in the present post are purely based on my experience with the various tools.

A report on Tag Management System in Top 100 Internet Retailers

In the previous post, I have talked about the basics of Tag Management System, so most of you would be interested to know about how the Market is receiving TMS solution and how effectively are they using the solution. Fortunately, Lima Consulting Group and well know Tag audit firm (I will talk about Tag Audit Tools in future) Observe Point did a research on Top 100 Retail companies on Internet and about the Web Analytics solutions they are following and came up with a very good report which gives you a snapshot of the Industry's awareness on the TMS tools.

I would like to present you the highlights of the report. These highlights will answer most of the questions you will be having on the present industry's maturity levels in web analytics.