A report on Tag Management System in Top 100 Internet Retailers

In the previous post, I have talked about the basics of Tag Management System, so most of you would be interested to know about how the Market is receiving TMS solution and how effectively are they using the solution. Fortunately, Lima Consulting Group and well know Tag audit firm (I will talk about Tag Audit Tools in future) Observe Point did a research on Top 100 Retail companies on Internet and about the Web Analytics solutions they are following and came up with a very good report which gives you a snapshot of the Industry's awareness on the TMS tools.

I would like to present you the highlights of the report. These highlights will answer most of the questions you will be having on the present industry's maturity levels in web analytics.