Why Hour of Visit is an important metric? How to track it using Google Tag Manger in Google Universal Analytics?

Last week I have written an introductory post on Google Tag Manager explaining how to implement Google Universal Analytics using Google Tag Manager. You might have observed how easy it is to implement the Google UA base code with GTM. It's just a simple plug and play operation. But that's not our whole aim, isn't it? We need to understand what kind of Key Performance Indicators (KPIs) are we looking for considering the website on which we need to implement the tool and there by come up with perfect Metrics which can be translated into our needed KPIs. This is the whole purpose having a Web Analytics tool at place, to understand the most needed KPIs and how they are being affected by different things.

So, let us consider one such KPI in our present post and simultaneously let's see how to implement them using Google Tag Manager and what all configuration needed to be done on Google UA.

Most of the web is filled up with Content based websites. For example, my blog comes under such category. I just write some posts related to Web Analytics. So, what am I interested in? What patterns am I looking for? How much can I change my marketing pattern or writing pattern?

How to implement Google Universal Analytics using Google Tag Manager (GTM) on your Blog or Website?

So, you have decided to track your website or blog (blog in my case) and started to searching for free web analytics tools and found that none other than Google provides one. Now you are under confusion that Google has two versions of analytics namely Classic Analytics and Universal Analytics. Don't be confused, go ahead and implement Universal Analytics. Of course the advantages are many which will take another post to talk about it.

Now that you have decided to use Universal Analytics on your blog, how do you implement it? Not the traditional way but the newer one using Tag Management tool. Again none other than Google's Tag Manager! (Read: Understand the Basics of Tag Management System).

In this post, I would like to explain you step by step process on how to implement Universal Analytics using Google Tag Manager (GTM) on your blog.

How Tealium is different from other Tag Management tools?

The present buzz in Web Analytics industry is Tag Management (Don't know why? Read the basics of Tag Management System). Recently I compared three free tag management tools, Google Tag Manager, Qubit Open Tag and DC Storm Tag Manager. All of the above tools are either free or free up to certain extent depending upon the number of page views the tags has been served. But there are separate set of Premium tools such as Ensighten, Bright Tag, Tealium and others which are being used by most of the Enterprise Clients. All these premium tools have been present in the market for quiet a good bit of time and each of them is trying to become the market leader with their features.

Fortunately I have had a chance to work with Tealium. I would like to specially write about Tealium because of it's awesome features which make it a special tool in the market.

So what makes Tealium unique and different from other Tag Management tools in the market? Let's take a dive in to the various features and how they affect your implementation capability. Before reading further I just wanted to convey that all the opinions in the present post are purely based on my experience with the various tools.